(Pages: 2)
Reg. No.................................
Narne. ............
MASTER OF BUSINESS ADMINISTRATION (M.B.A.) DEGREE
EXAMINATION, APRIL 2010
Third Semester
ADVANCED CORPORATE FINANCE
(New Scheme - 2008 Admissions)
me : Three Hours
Maximum: 60 Marks
Section A
All questions carry 10 marks each.
1. (a) Explain the merits of a matching financing plan relative to a financing plan that extensively
uses (i) long-term financing or (ii) short-term financing.
'
Or
(b) What are the implications of the recommendations suggested by the Tandon Committee?
2. (a) Distinguish between a deposit float and payment float. What are the advantages and dangers of "playing the float"? Explain the technique for managing float.
Or
(b) Easy Limited specialises in the manufacture of a computer component. The component is currently sold for Rs. 1,000 and its variable cost is Rs. 800 for the current year ended December 31, the company sold on an average 400 components per month.
At present, the company grants one month's credit to its customers. It is thinking of extending the same to two months on account of which the following are expected :¬
Increase in Sales - 25% ; Increase in Stock Rs. 2,00,000 ; Increase in Creditors Rs. 1,00,000.
You are required to advise the company on whether or not to extent credit terms if (i) all customers avail of the extended credit period of 2 months; (ii) existing customers do not avail the credit terms but only the new cu6stomers avail of the same. Assume the entire increase in sales is attributable to the new customers. The company expects a minimum return of 40% on the investments.
3. (a) "The M M thesis is based on unrealistic assumptions". Evaluate the reality of the assumptions made by MM. .
Or
(b) Explain the feat~res and limitations of three approaches of determining a firm's capital structure:
(i) EBIT-EPS approach;
(ii) Valuation approach;
(iii) Cash flow approach.
(a) Explain the nature of the factors which influence the dividend policy of a firm.
Or
(b) The following information is available for Jeevan Corporation EPS - Rs. 4 ; Rate of return on investments - 18% ; Rate of return required by shareholders - 15%. What will be the Price per share as per the Walter model if the payout ratio is 40%,50% and 60%?
5.
(a) What are the advantages and disadvantages of EVA? Is it a superior method of performance
evaluation than return on capital employed? How?
Or
(b) Define Corporate governance. Describe ~he. attributes of a good corporate governance System
(5 x 10 = 50 marks
Section B (Compulsory)
6. ABC Ltd., a newly started company, wishes to prepare a cash budget from January to 6 month
period. The following estimated revenue and expenses are given for the purpose:
Month Sales Materials Wages Production OH Selling OH
Rs. Rs. Rs. Rs. Rs.
Jan.. 20,000 20,000 4,000 3,200 800
Feb. 22,000 14,000 4,400 3,300 900
March 28,000 14,000 4,600 3,400 900
April 36,000 22,000 4,600 3,500 1,000
May 30,000 20,000 4,000 3,200 900
June 40,000 25,000 5,000 3,600 1,200
(i) Cash balance on 1st January was Rs. 10,000. A new machinery is to be installed at Rs. 20,000
on credit to be repaid by two equal installments in March and April.
(ii) Sales Commission @ 5% on total sales is to be paid within a month following actual sales
: (lii) Rs. 10,000 being the amount of second call may be received in March. Share premium
amounting Rs. 2,000 is also obtainable with the second call.
(iv) Terms of collections and payments:
(a) Period of credit allowed by creditors - 2 months.
(b) Period of credit allowed to customers - 1 month.
(c) Delay in payment of overheads - 1 month.
(d) Delay in payment of wages - 1/2 month.
(v) Assume cash sales to be 50% of total sales.
(10 mark
C627
(Pages 3)
Reg. No .......
Name. ...............
M.B.A. DEGREE EXAMINATION, APRIUMAY 2010
Third Semester Branch: Finance
ADVANCED MANAGERIAL ACCOUNTING (Elective) (2008 Admissions)
.e : Three Hours
Maximum: 60 Marks
Section A
All questions carry equal marks each.
1. (a) Discuss the scope and importance of Management Accounting. How does it differ from
Financial Accounting?
Or
(b) Explain the various roles and duties of an Management Accountant.
2. (a) What do you understand by job order cost accounting? Explain the main features of this
method.
Or
(b) In a Chemical industry one product has to pass through two process. The finished product of the first process becomes the raw material of the last process. Find out the unit cost of the fInished product of the last process per kg on the basis of the following: ¬
First process Last Process
Raw materials 1,000 kg @ Rs.1.50 per kg. ...........
Direct labour 200 men @ Rs.2.50 per man 300 men @ Rs.1.50 per man
Work overhead 50% of Direct labour 50% of Direct labour
Finished products 600 kg 500 kg
Sale value by By-products ... 400 kg @ Re.1.per kg 100 kg @ 25 paise per kg.
(10 marks)
3. (a) From the following information, calcualte total kilometers and total passenger kilometers ;¬
Number of Buses: 5
Days operated in the month: 25
Trips made by each bus : 4
Distance of route: 25 km (one side)
Capacity of Bus: 50 passengers
Normal passenger travelling: 90% of capacity.
Or
(b) From the following details, draw a plan of ABC selective control :¬
ltem Units Unit cost
1 7000 5
2 24000 3
3 1500 10
4 600 22
5 38000 1.5
6 40000 .5
7 60000 .20
8 3000 3.5
9 300 8
10 29000 .40
11 11500 7.10
12 4100 6.20
(10 mark
4. (a) Explain the benefits of Transfer pricing.
Or
(b) Explain the various productivity measures.
5. (a) Explain the difficulties involved in preparation of HRA.
(10 marl
Or
(b) Explain the advantages and limitations of social accounting.
(10 marl
Section B (Compulsory Question)
6. From the following particulars relating to a contract, prepare (a) the contract account,
(b) Contractee's account and also show the relevant entries in the Balance Sheet:¬
Rs
Materials sent to site 85,349
Labour engaged on site 74,375 .
Plant installed at cost 15,000
Direct expenditure 4,126
Establishment charges 3,167
Material returned to store 549
Work certified 1,95,000
Cost of work not certified 4,500
Materials on hand, 31st December. 1,883
Wages accrued due on 31st December 2,400
Direct expenditure accrued " 240
due on 31st December
Value of plant on 31st December 11,000
The contract price has been agreed at Rs.2,50,000. Cash has been received from the Contractee
amounting to Rs.1,80,000.
(10 marks) (6 x 10 = 60 marks)
MOC 230
(Pages: 2)
Re g. No... ...............
Name ...............
M.B.A. DEGREE EXAMINATION, l\-IAY 2009
Third Semester
Faculty of Management Sciences
For Branch I-Elective VI For Branch III-Elective II
ADVERTISING AND SALES PROMOTION MANAGEMENT
: Three Hours
.
2004 admission onwards: 60 Mark:
2003 admissions : 75 Marks
Section A
Answer any six questions.
write short notes on :
1. Marketing mix.
2. Personal selling.
3. Advertising research.
4. Positioning strategy.
5. Sales promotion tools.
6. Outdoor advertising.
7. Advertising standards.
8. Corporate advertising.
9. Public relations.
10. Promotion mix.
(6 x 2Y2 = 15 marks)
(6 x 3 = 18 marks)
Section B
Answer any three questions.
l. Name the seven positioning strategies with an example for each of them.
Or
:. What are the criteria for advertisability of a product? . What do you understand by copywriting? Explain the qualities of an effective copy.
Or
. Mention the 5M's advertising and explain each in detail.
15. Write brief explanation:
(i) Role of PR in Corporate image.
(ii) Any three methods of consumer promotion.
(iii) Explain USP with an example.
Or
16. (a) Distinguish between Indoor Advertising and Outdoor advertising.
(b) Press advertising and outdoor advertising.
(c) Different techniques in sales promotion.
(3 x 10 = 30 marks (3 x 11 = 33 marks
Section C (Compulsory)
17. (a) State the various media options in respect of satellite television available to Indian Companies
and its effects/impacts on press medium.
(b) Write short notes on:
If
(i) Fairs and Exhibitions.
(ii) Transit Advertising. (iii) POP advertising.
. (c) How would you develop a good brand image in the minds.of target customers? What efforts
would you make to defend and to increase the market share of your brand?
(1 x 15 = 15 mar~
(1 x 24 = 24 marks
MOC 632
(Pages 2)
Reg. No ............
Name .......................
M.B.A. DEGREE EXAMINATION, APRIUMAY 2010
Third Semester Branches: I and III
ADVERTISING AND SALES PROMOTION MANAGEMENT (Elective) (Prior to 2008 admissions)
Time: Three Hours
Maximum Marks:
{
2004 Admission onwards - 60
2003 Admissions - 75
Section A
Answer any six questions.
Write short notes on :
1. Marketing Mix.
2. Emotional appeal.
3. Hoardings.
4. Brand clutter.
5. KIOSK.
6. Advertising standards.
7. USP.
8. Media buying.
9. Advertising agency.
10. Appropriation.
(6 x 2112 = 15 marks)
(6 x 3 = 18 marks)
Section B
Answer all questions.
11. Define Advertising and differentiate it from other promotional tools.
Or
12. Discuss different media for advertising.
13. List down and explain trade related sales promotional tools.
Or
14. Discuss the principles of layout (Print) designing in detail.
15. Explain the role and importance of Public Relations.
Or
16. Discuss various methods to measure the behaviour effects of an advertisement.
(3 x 10 = 30 mark
(3 x 11 = 33 mark
Section C (Compulsory)
17. (a) Develop a suitable campaign for ball pens in India.
(10 mark (18 mark
(b) Explain the recent changes in Advertising.
(5 mark
(6 mark
MOC 632
(Pages 2)
Reg. No.....................................
Name .........................................
M.B.A. DEGREE EXAMINATION, APRII /MAY 2010
Third Semester Branches: I and III
ADVERTISING AND SALES PROMOTION MANAGEMENT (Elective) (Prior to 2008 admissions)
Time: Three Hours
Maximum Marks :
{
2004 Admission onwards - 60
2003 Admissions - 75
Section A
Answer any six questions.
Write short notes on :
1. Marketing Mix. 2. Emotional appeal 3. Hoardings.
4. Brand clutter.
5. KIOSK.
.6. Advertising standards.
7. USP.
8. Media buying.
9. Advertising agency.
10. Appropriation.
(6 x 21h = 15 marks)
(6 x 3 = 18 marks)
Section B
Answer all questions.
11. Define Advertising and differentiate it from other promotional tools.
Or
12. Discuss different media for advertising.
13. List down and explain trade related sales promotional tools.
Or
14. Discuss the principles of layout (Print) designing in detaiL
15. Explain the role and importance of Public Relations.
Or
16. Discuss various methods to measure the behaviour effects of an advertisement.
(3 x 10 = 30 mal
(3 x 11 = 33 mal
Section C (Compulsory)
17.
(a) Develop a suitable campaign for ball pens in India.
(b) Explain the recent changes in Advertising.
(10 mark
(1,8 mark
(5 mark
(6 mark
G 7276
Reg. No.................................
Name .......
MASTER OF BUSINESS ADMINISTRATION (M.B.A.) DEGREE
EXAMINATION, APRIL 2010
Third Semester
BANK MANAGEMENT
(New Scheme - 2008 Admissions)
Time : Three Hours
Maximum: 60 Marks
Section A
1. (a) Explain the Commercial Banking Structure in India.
Or
(b) Describe the principal tools being employed by the Reserve Bank of India to control the supply of money and credit in the economy. How have they been successful in achieving the desired results?
2. (a) Examine the legal obligation of a banker to maintain secrecy about his customer's account. What are the exception to banker's obligation to maintain the secrecy of customer's account?
Or
(b) In addition to its usual functions of acceptance of deposits and granting of loans, a commercial bank offers many other agency and general utility services to its customers.Enumerate and give a brief account of such subsidiary services.
3. (a)
Discuss the following in detail :
(i) ATM.
(ii) Smart Cards.
(ill) MICR cheques.
Or
(b) What is electronic payment system? What are its features? Explain typical process of the electronic payment system.
4. (a) What is E-banking? Give a detailed account of different type of risks pertaining to the electronic ,banking as compared to traditional banking.
Or
(b) Bring out the major advantages and limitations of Internet Banking. What do you consider as the future outlook for internet banking? .
5. (a) Elaborate the role of Exchange Banks in promoting foreign trade.
Or
(b) Discuss merger and acquisition of Banks. Why are merger and acquisition necessary? Explain various financial and non-financial considerations in mergers and acquisitions.
-. (5 x 12 = 60 marks)
MOC 629
Re g. No.....................................
Name .................
M.B.A. DEGREE EXAMINATION, APRILIMAY 2010
Third Semester
Branch: Finance
BANK MANAGEMENT (Elective) (2008 Admissions)
t'ime: Three Hours
1. (a) Discuss the role of RBI in Banking Industry.
Maximum: 60 Marks
Or
(b) Write a detailed note on Social Responsibility of Banking.
2. (a) Discuss the functions of Commercial banks in detail.
Or(b) Write a note on credit creation and limitations of credit creation.
3. (a) Explain the role of electronic payment systems in Banking industry.
Or
(b) Highlight the usage of credit, debit and smart cards with illustrations. 4. (a) Discuss the security considerations with reference to Internet banking.
Or
(b) Write short notes on :
(a) EFTS.
(c) . SWIFT.
(b) RTGS. (d) CHAPS.
5. (a) Discuss the functions of EXIM banks in detail.
Or
(b) Write short notes on :
(i) Letter of credit.
(ii) Exchange Rate.
(5 x 12 = 60 marks)
DC 638
(Pages: 2)
Reg. No ........
Name .
M.B.A. DEGREE EXAMINATION, APRIIlMAY 2010
Third Semester Branches: II & III
COMPENSATION MANAGEMENT (Elective) (Prior to 2008 admissions)
'me: Three Hours
Maximum Marks:
2004 Admission onwards - 60
2003 Admissions - 75
Section A
Answer any six questions.
Explain briefly:
1. Pay Relatives.
2. ESOPS.
3. Bonus plain.
4. Tax planning.
5. Competency based pay.
6. Blue collars.
7. Comparable worth.
8. Base period.
9. Pay spines.
10. High day rates.
(6 x 2Y2 = 15 marks)
(6 x 3 = 18 marks)
Section B
Answer all questions.
11. Explain the constitution frame work in India for determining wages.
Or
12. Discuss the various characteristics of Indian Labour Market. 13. Explain the merits and demerits of broad banded pay structure.
Or
14. Explain the process of pay restructuring in merger.
15. What do you mean by pay survey? Explain its essentiality in Indian Context.
Or
16. Highlight economic issues in compensation management. Suggest strategies to deal with it.
(3 x 10 = 30 marl
(3 x 11 = 33 marl
Section C (Compulsory)
17. Diamond Garment Manufacturing Company employees nearly 2,000 workers. The workers are organised under the flag of a militant trade union. Last year in spite of competitive market condition.the company earned handsome profits. The Personnel Manager and urged the MD to consider a substantial higher percentage of bonus in order to have better industrial relation. The MD point out a number of difficulties - claims of shareholders, bonus policy of Garment Manufacturers Association members, allocation of fund for future expansion etc. He also told that labour alone was not the sole factor for handsome earnings. The personnel manager got disturbed and expressed a fear about the labour unrest.
As a consultant, how will you advise MD to tackle the issue.
(1 x 15 = 15 mar~ (1 x 24 = 24 marKs
[7310
(Pages: 2)
Reg. No.................................
Name ..............
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
CONSUMER BEHAVIOUR
(Old Scheme - Prior to 2008 Admissions)
'ime : Three Hours
Maximum: 60 Marks
Section A Answer any six questions. Each question carries 2 marks.
Write short notes on :
1. Cognitive dissonance.
2. Classical conditioning.
3. Tricomponent model.
4. Trait theory.
5. Disclimant group.
6. Psychography.
7. Life style segment.
8. Early adaptors.
9. Organisational buyers.
10. Interpretivist.
(6 x 2 = 12 marks)
Section B Answer all questions. Each question carries 10 marks.
11. Explain the important factors influence consumer behaviour.
Or,
12. Explain the steps involved in consumer buying decision process.
13. Explain the role of personality in consumer decision-making.
Or
14. Explain the need for family life-cycle analysis in marketing strategy formation.
15. Take a product of your choice, explain how socio and cultural factors influence in buying
them.
Or
16. Explain the types of organisational customers and salient characters of each type.
(3 x 10 = 30 mar
Section C (Compulsory)
17. Assume that you are working as a research consultant for Hotel industry Owner of a fast food restaurant have asked you to prepare psychographic profile of the customer visiting the hotel. Construct a psychographic questions appropriate for segmenting the customers.
(l8mar
MOC 631
Reg. No.....................................
Name ....
M.B.A. DEGREE EXAMINATION, APRIlJMAY 2010
Third Semester
Branch: Marketing
CONSUMER BEHAVIOUR
(2008 Admissions)
Time: Three Hours
Maximum: 60 Marks
Section A
All questions carry 10 marks each.
1. (a) Explain the various stages in consumer decision making process.
Or(b) What are the uses of studying consumer behaviour? Discuss with examples.
2. (a) Explain various ways of arousal of motive in human beings and role of motives.
Or
(b) Explainre!a1ed groups jnfluence consumer behaviour?
3. (a) What is social class mobility? Discuss various types of mobilities and its effect thereof.
Or
(b) Define V ALS. How might it be used by a marketing organisation?
4. (a) Do you think there has been a cultural revolution in India with respect to consumer
behaviour? Explain.
Or
(b) Explain the process of Adoption and the categories of Adopters.
5. (a) "Consumer and the business environment are mutually inclusive, one cannot exist without
the other" -Discuss.
Or
(b) Discuss the behavioural patterns ofIndian Consumer.
Section B (Compulsory)
6. What are the main determinants of consumer behaviour? Explain in brief. You are the Marketing Manager of World-renowned breakfast cereal manufacturing Company's Indian subsidiary. How will you use your knowledge of Indian consumer behaviour to market your product?
(6 x 10 = 60 marks
MOC 642
Reg. No.. ...................................
Name ...........
M.B.A. DEGREE EXAMINATION, APRIUMAY 2010
Third Semester
Branch: Human Resource Management
COUNSELLING SKILLS FOR MANAGERS (Elective) (2008 Admissions only)
Time: Three Hours
Maximum: 60 Marks
Section A
Answer all questions.
All questions carry equal marks.
1 (a) Discuss the elements and characteristics of counselling.
Or
(b) "Counselling should be an informal process in order to be effective". Discuss.
2 (a) Explain how will you develop and terminate counselling programmes.
Or
(b) Explain counselling-"the root (Yesterday) the tree (Today) and the flower (Tomorrow)"-with
examples.
3 (a) State the functions of a vocational counsellor.
Or
(b) How does a counsellor deal with resistance in a client who is an adult?
4 (a) Discuss various counselling interventions.
Or
(b) Enumerate the advantages of counselling in the human personality development.
5 (a) Discuss the different foundations of counselling.
Or
(b) Discuss the various applications of performance counselling.
(5 x 10 = 50 marks)
Section B (Compulsory)
6. After getting termination from LT companies in US, some employees committed suicide. As a counsellor, develop a detailed counselling plan to solve the problem. Also, provide a training plan for the remaining employees on how to handle the situation and come out.
(1 x 10 = 10 marks)
~IG 7256
Reg. No.................................
Name ..........
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
DATABASE MANAGEMENT SYSTEMS
(New Scheme - 2008 Admissions)
ITime : Three Hours
Maximum: 60 Marks
Section A
All question carry 12 marks each.
I. (a) What do you mean by Data? What are the characteristics of data in a database.
Or
(b) What are the different types of DBMS?
II. (a) Explain the Relational Database Model.
Or
(b) Write short note on SQL.
III. (a) Compare and contrast the different Database Models.
Or
(b) Write short notes on :
1. Database Schema. 2. E-R Model.
3. II Normal Form. 4. Data Mining.
IV. (a) What are DDL and DML? Explain.
Or
(b) Write short note on Database Administration.
V. (a) What are the emerging trends in DBMS?
Or
(b) Write short notes on:
1. Data Catalog.
2. Data dictionary.
3. Data Warehousing. 4. Query Optimization.
(5 x 12 = 60 marks)
G 1076
(Pages 2)
Reg. No ....
Name .......
M.B.A. DEGREE EXAMINATION, MARCH 2009
Third Semester
DATABASE MANAGEMENT SYSTEM
Time: Three Hours
Maximum: 60 Marks
Answer anyone from each question. Each question carries 12 marks.
1. (a) What are the advantages of DBMS over File Management System?
(b) Explain the role of a Database Administrator (DBA).
Or
(c) Define Database, DBMS, DBA.
(d) Define Entity, Relationship with two examples.
2. (a) With example explain a one-to-many relationship.
(b) With example-explairrprimarj key and foreign. key.
Or
(c) What is normalization? Explain 3NF with example.
(d) What is SQL ? Explain with example the use of COUNT 0, SUM 0, A VERAGEO functions in
SQL.
3 (a) When will you use DISTINCT clause in an SQL ? Explain with example. Explain any two
DDL statements.
(b) What is distributed database?
Or
(c) Explain any four DML statements. (d) How will you explain a transaction?
4 (a) Explain Data warehouse.
(b) What is a multi-media database?
Or
(c) How database can be used as decision support tool? (d) What is Geographic Database?
Turn over
2
G 1071
5. Consider a situation described below:
(a) An university has many departments.
(b) Each department has multiple instructors; one among them is the head of the department
(c) An instructor belongs to only one department.
(d) Each department offers multiple courses, each course of which is taught by a single
instructor.
(e) A student may enrol for many courses offered by different department.
(i) Identity the entitles in the case.
(ii) Identify the relationship among the entitles. (liD Draw the E-R diagram.
(iv) Write the DDL statements to create the tables.
(5 x 12 = 60 marks)
¬
G 1076
(Pages 2)
Reg. No ....
Name .......
M.B.A. DEGREE EXAMINATION, MARCH 2009
Third Semester
DATABASE MANAGEMENT SYSTEMS
Time: Three Hours
Maximum: 60 Marks
Answer anyone from each question. Each question carries 12 marks.
1. (a) What are the advantages of DBMS over File Management System?
(b) Explain the role of a Database Administrator (DBA).
Or
(c) Define Database, DBMS, DBA.
(d) Define Entity, Relationship with two examples.
2. (a) With example explain a one-to-many relationship.
(b) With example-explairrprimarj key and foreign. key.
Or
(c) What is normalization? Explain 3NF with example.
(d) What is SQL ? Explain with example the use of COUNT 0, SUM 0, A VERAGEO functions in
SQL.
3 (a) When will you use DISTINCT clause in an SQL ? Explain with example. Explain any two
DDL statements.
(b) What is distributed database?
Or
(c) Explain any four DML statements. (d) How will you explain a transaction?
4 (a) Explain Data warehouse.
(b) What is a multi-media database?
Or
(c) How database can be used as decision support tool? (d) What is Geographic Database?
Turn over
2
G 1071
5. Consider a situation described below:
(a) An university has many departments.
(b) Each department has multiple instructors; one among them is the head of the department
(c) An instructor belongs to only one department.
(d) Each department offers multiple courses, each course of which is taught by a single
instructor.
(e) A student may enrol for many courses offered by different department.
(i) Identity the entitles in the case.
(ii) Identify the relationship among the entitles. (liD Draw the E-R diagram.
(iv) Write the DDL statements to create the tables.
(5 x 12 = 60 marks)
¬
G 7277
Reg. No.................................
Name... .........
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
E-BUSINESS
(New Scheme - 2008 Admissions)
. .e: Three Hours
Maximum: 60 Marks
All question carry 12 marks each.
I. (a) Describe the structure and organization of E-Business.
Or
(b) What are Electronic Payments System? Explain.
II. (a) Write short note on Online publishing strategies.
Or
(b) What are Supply Chain Managements?
.
III. (a) What are the strategies for marketing through Internet.
Or
(b) Write short note on Multimedia Technologies.
IV. (a) What is Mobile Commerce? Explain.
Or
(b) Write short notes on :
(i) Firewalls ; (ii) Digital Cash; (iii) Cyber laws; (d) Issues in Online banking.
v. (a) What are Secure Electronic Transactions or SET?
Or
(b) Write short notes on :
(i) Agile Manufacturing; (ii) Digital copyright; (iii) CRM ; (d) Proxy Servers.
(5 x 12 = 60 marks)
G 7288
(Pages: 2)
Reg. No.................................
Name .....
M.B.A. DEGREE EXAMINATION, APRIL ,2010
Third Semester
GLOBAL BUSINESS ENVIRONMENT
(Old Scheme - Prior to 2008 Admissions)
Time : Three Hours
Maximum: 60 Marks
Section A Answer any six questions.
1. What is counter trade?
2. Define EPZ.
3. Write short note :n international liquidity.
4. What is TRIMS?
5. State commodity brand.
6. What is meant by Global firms?
7. Briefly explain patent.
8. What is foreign exchange control?
9. What are non-tariff barriers?
10. What is GATT?
(6 x 2 = 12 marks)
Section B Answer all questions.
11.
(a) Critically examine the current import policy of the Government of India. Or
(b) Discuss the disadvantages of running, a global business.
12.
(a) On what basis should foreign market be selected?
Or
(b) Explain Euro-Dollar Market. Explain its role in global business.
13.
(a) Evaluate the performance ofMNC's in India.
Or
(b) Comment on "Non-tariff barriers and Tariff barriers".
(3 x 10 = 30 marks)
Sec;tion C (Compulsory)
14. Multimedia like Siemens, TCS, Hitachi Asia have made a beeline for space at the Rs. 1,650 crore, International Tech Park in Bangalore.
The state-of-!he-art park which is jointly set-up by the Karnataka Government. The Tata anda
entertainment amenities a robust power and telecom network, water facilitie~ and sewage systems.
The co-partners of International Tech Park Ltd. spoke to Karnataka Chief Minister and he said, "As a partner in this project, the State Government has lent full support and pledges total commitment till its completion". Importantly, the Karnataka Government has started work on providing uninterrupted power and water supply to park.
Does the case suggest that the Indian Government is providing 'level-playing field' to software business players? If so why?
(18 marks)
G 7251
Reg. No.................................
Name .......
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
GLOBAL BUSINESS ENVIRONMENT
(New Scheme - 2008 Admissions)
Time : Three Hours
Maximum: 60 Marks
Section A
All question carry 10 marks each.
1. (a) Describe the various cultural dimensions of International Business
Or
(b) Discuss the recent trends in Foreign Investment.
2. (a) Distinguish between Tariff and Non-tariff Barriers.
Or
3.
(b) Discuss different types of cross National Agreements.
(a) How does International Business seek ~to minimise foreign exchange risks?
Or
(b) Give an account of Non-banking financial institutions.
4. (a) Discuss different types of Joint ventures.
Or
(b) Explain the various financing tachniques employed in foreign trade. 5. (a) Discuss the issue in Asset protection.
Or
(b) Explain the role of globalisation in shaping world economic environment.
(5 x 10 = 50 marks)
Section B (Compulsory)
6. Imagine that you are the director of a major international lending institution supported by funds from member countries. What one area is newly industrialised and developing economies would be your priority for receiving development aid? Do you suspect that any member country will be politically opposed to aid in this area? Why or why not?
(10 marks)
6644
(Pages: 2)
Reg. ,No ................................
Name ..................
M.B.A. DEGREE EXAMINATION, MARCH 2008
Third Semester
GLOBAL BUSINESS ENVIRONMENT
ne : Three Hours
Maximum: 60 Marks
Section A
Answer any six questions.
Each question carries 2 marks.
1. What do you understand by Forex rate?
2. What is FDI in global business?
3. Give an operational definition .of an international joint venture. 4. Is global sourcing strategy an element of global competitiveness? 5. What do you understand by Euro currency market?
6. Give two examples for no-tariff barriers.
7. What is meant by expatriate manager?
8. What is meant by TRIMS?
9. What do you understand by the term 'global company'?
10. What is meant by GDR ?
.
(E! x 2 = 12 marks)
11. (a)
Section B
Answer all the three questions. Each question carries 10 marks.
Briefly explain the market entry mechanisms with which a firm can go global.
Or'
(b) Trace the historical development of world trading. ~stem that has culminated in the creation of WTO.
12. (a) Briefly explain the cultural dimensions of international business.
Or
(b) Give a brief account on the export-import financing facilitation existing at present in India.
13. What are the typical organisational structures that the MNCs adopt to meet the demands of the global business environment?
Or
Briefly explain the role of ethics in International Business.
(3 x 10 = 30 marks)
Section C (Compulsoy)
14. The Japanese Company 'Nissan' began early on to develop manufacturing operations, starting with the initiation of knockdown productIon at Xulon Motor Co. Ltd., in Taiwan in 1959 and the establishment of Nissan Mexicana, S.A. de C.V. in 1961. t1len, in the 1980s, Nissan established
two strategic car manufacturing bases ;.verseas ; Nissan Motor Manufacturing corp. U.S.A. in I980, and Nlssan Motc:>r Manufacturmg (UK) Llmlted m 1984. Today, Nlssan operates manufacturing and assembly plants in 17 countries around the world.
. .
In addition to manufacturing, Nissan has also been proceeding with a programme to localize Rand D operations, including vehicle design and engineering as well as business management functions at the highest level.
The globalisation program of Nissan has now advanced to the stage, where decision-making has been localized through the establishment of regional head-quarters in North America and Europe. Nissan North America Inc. and Nissan Europe N.V., oversea the entire scope of Nissans local operations in their respective regions, including product-development, manufacturing, procurement, fund-raising, and mutual complementation of parts between companies.
Looking at the case-situation given above, answer the following questions:
(i) How do you assess the globalisation programme of Nissan.
(ii) Sketch out an organizational structure for Nissan's international business operations. (iii) What type of Rand D - Marketing networking facilitation do you suggest to Nissan ?
(3 x 6 = 18 marks)
MOC 622
(Pages: 2)
Reg. No .............
Name .
M.B.A DEGREE EXAMINATION, APRIUMAY 2010
Third Semester
Paper I-GLOBAL BUSINESS ENVIRONMENT (Common for Branch I and II)
[prior to
2008 admissions]
Time: Three Hours
Maximum Marks:
{
2004 Admission onwards - 60
2003 Admissions - 75
Section A
Answer any six questions.
Write short notes on :
1. NCAER.
2. Antidumping.
3. Pegging.
4. ASEAN agreement.
5. Multilateral settlement. 6. Joint venture.
7. Political environment. 8. Export assistance.
9. Asset protection.
10. Cultural shock.
(6 x 2Y2 = 15 marks)
(6 x 3 = 18 marks)
Section B
- Answer all questions.
11. Discuss various types of foreign Investment.
Or
12. Discuss the cultural dimensions of International business.
13. "Economic and Political integration is the need of hour". Comment.
14. "Cross border trade has created cross border challenges and issues" Justify.
15. Explain the nature of international capital market.
Or
16. Briefly explain foreign exchange market mechanism.
(3 x 9 = 27 marks) (3 x 11 = 33 marks)
Section C (Compulsory)
17. (a) Explain why Coca-cola, Pepsi and Cardbury's issues have been taken up so seriously whereas
the Indian Companies issues are not taken up. Justify your answer.
(9 marks) (12 marks)
(b) How does Information Technology convert the world into a global village?
(9 marks) (12 marks
MOC 643
Reg. No.................................
N arne ..................
M.B.A. DEGREE EXAMINATION, APRII.JMAY 2010
Third Semester
Human Resource Management REWARD MANAGEMENT-Elective
(2008 Admissions only)
Time: Three Hours
Maximum: 60 marks
Section A
All questions carry 10 marks each.
1. (a) Explain the different methods of wage determination.
Or
(b) Explain the advantages of financial and non-financial rewards.
2. (a) Describe the methods of reward process.
Or
(b) Explain and differentiate Job analysis and Role analysis.
3. (a) Explain Shop floor Incentives and Bonus scheme.
Or
(b) Explain different types of grade and pay structure.
4. (a) Explain the terms:
(i) Partnership Turnarounds. '
(ii) Boardroom pay.
(iii) Downsizing.
(4 marks) (3 marks) (3 marks)
Or
(b) Describe the general considerations of contingent pay.
5. (a) Discuss the recent trends in reward management.
Or
(b) Discuss the pros and cons of "Equal pay for work of equal value".
Section B (Compulsory)
6. Suggest your ideas on reward policies for new, start-up and high growth organisations.
, G 1100
Reg. No.....................................
N arne ..........
M.B.A. DEGREE EXAMINATION, MARCH 2009
,
I
i Time: Three Hours
Third Semester
MANAGEMENT TRAINING AND DEVELOPMENT
Maximum: 60 Marks
Answer all the five questions. Each question carries 12 marks.
1. (a) Explain in detail how to design a training programme for an organisation.
Or
(b) Define the term training and development and distinguish between training development
and education.
2. (a) What are the qualities of a trainner ? Explain the role of trainner in training programe.
Or
(b) If you are a training Manager, how will you design a training programme for shop floorsupervisors?
3. (a) What are the-challenges- in-training and -state-different stages in training and developments
Or
(b) State and discuss the various on-the-job and off-the-job training methods.
4. (a) "Training is the function of every line executive". Discuss the principles of training.
Or
(b) Critically examine the current system of training and development practiced by Indian industries and what are your suggestions?
5. (a) "Give a man a FISH, and you have given him meal. Teach man to FISH, and you have given him a livelihood". Describe the above statement with its applicability to training and development.
Or
(b) What is transactional analysis? How does it help in improving the interpersonal behaviour?
(5 x 12 = 60 marks)
:OC 623
Reg. No.................................
Name ......
M.B.A. DEGREE EXAMINATION, APRILIMAY 2010
Third Semester
Paper I-GLOBAL BUSINESS ENVIRONMENT (2008 admissions)
Maximum: 60 Marks
Section A
All questions carry equal marks.
1. (a) What is FDI ? Why is it preferable to other routes of International Business?
"
Or
(b) "The most striking influence of technology is found on society"-Discuss.
2. (a) Discuss different types of cross national agreements.
Or
(b) Compare Tariff barriers with non-tariff barriers.
3. (a) Describe the foreign exchange market mechanism.
Or
(b) Discuss the functions and players in the international capital market.
4. (a) Discuss different types of Export Assistance.
Or
(b) Why is performance appraisal important for international business? Explain.
. .
5. (a) "Businesses function is economic, not social and economic values should be the only criteria to
measure success"-Discuss.
Or
(b) Discuss different types of multilateral settlements.
Section B (Compulsory)
6. Imagine that you are the director of a major international lending institution supported by funds from member countries. what one area in newly industrialised and developing economies would be your priority for receiving development aid? Do you suspect that any member country will be politically opposed to aid in this area? Why or why not?
(6 x 10 = 60 marks)
G 7262
,
(Pages: 2)
Reg. No ,.........................
Name ................
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
INDUSTRIAL RELATIONS
(New Scheme - 2008 Admissions)
Time: Three Hours
Maximum: 60 Marks
Section A
Answer any five of the following. Each question carries 10 marks.
1. (a) Explain the components of Industrial Relations system.
Or
"; '
(b) Write an essay on Industrial relations in India with future prospects.
2. (a) Delineate briefly the trade union movement in India.
Or
(b) Discuss the different basis of classification of Trade Unions.
3.
(a) Describe the procedure involved in Disciplinary action.
Or
(b) "Industrial Dispute or conflict is endemic to Industrial society" - Discuss.
4.
(a) Discuss the theories of collective Bargaining.
Or
(b) Describe the various methods of achieving employee participation in management.
5. (a) "Empowerment is a process that increases employee's task motivation" - Discuss.
Or
(b) Discuss the pros and cons of technological change in India.
(5 x 10 = 50 marks)
B
6. Unionism in Public Services like, state police force is a hot topic being discussed and debated in India recently. Some of the State Government have also encouraged and introduced unionism in their police force. It has mixed result. Other public services are telephone, transport etc. opinions offer the pros and cons of unionism in public services. Some of these are given below:
Antagonist: Public Services are arteries of public service life. Unionism and collective bargaining in such services goes against public interest. Employees in public service have alternate means of settling their disputes. They also have freedom of negotiations even though machineries are not
formalised way of collective bargaining. But all the same, form is less important as long are. contents are there.
Protagonists: Lack of unionism in public services create a second class citizenship. Fight against injustice is a birth right. While all citizens enjoy their right to product there interest, employment in Public service can't be a justification of denying this fundamental right to them.
Questions:
(i) (ii)
What is your stand on unionism in public services?
Do you think unionism be introduced in all public services in the same manner as that of private sector?
(10 marks)
MOC 641
(Pages: 2)
Reg. No.................................
N arne .........
M.B.A. DEGREE EXAMINATION, APRIUMAY 2010
Third Semester
Branch-HRM
INDUSTRIAL RELATIONS (Elective) (2008 Admissions)
time: Three Hours
Maximum: 60 marks
Section A
All questions carry 10 marks each.
1. (a) Discuss the evolution, theories and approaches in Industrial relations.
Or
(b) Explain the role of ILO and ethical codes in the maintenance of Industrial relations.
(10 marks)
2. (a) Enumerate the role and future of Trade Unions in India.
Or
(b) Elucidate the provisions under the Trade Unions Act, and the problems faced by Trade Unions.
(10 marks)
3. (a) Write a note on unfair labour practices and the code of discipline.
Or
(b) Creat a model grievance procedure that may be appropriate to redress the grievance of
employees.(10 marks)
4. (a) Highlight collective bargaining principles and procedure followed in Indian orgnaizations.
Or
(b) Identify and discuss the concepts, importance and practices of participative management and
the reasons for its failure.
(10 marks)
5. (a) Briefly explain employee empowerment and its determinants.
Or
(b) Elucidate the concept of technological changes in relevance to Indian context and the impact
on quality management.
(10 marks)
Section B (Compulsory)
6. Draft an Industrial Relations model with inputs and outputs for an organization of your choice which is to start the commercialization shortly with an employee strength of around 1000 at different levels of management.
(10 mark [6 x 10 = 60 mark 1
OC 658
(Pages: 2)
Reg. No.................................
N arne ....
M.B.A. DEGREE EXAMINATION, APRILIMAY 2010
Common for Third and Fourth Semesters
Branch: (1) Finance and Marketing; (2) Finance and HRM - Third Semester
(3) Marketing and Finance; (4) HRM and Finance - Fourth Semester
MANAGEMENT OF FINANCIAL SERVICES (Elective) (2008 admissions)
ime : Three Hours
Maximum: 60 Marks
Section A
Answer all questions.
All questions carry equal marks.
1. (a) What are "financial services" ? State the objectives and functions of the same.
Or
(b) Distinguish between Lease financing and Hire purchase financing.10 marks
2. (a) Discuss the scenario of factoring in India with specific reference to the working of factoring
institutions.
Or
(b) Give an account of the various schemes of mutual funds. 10 marks
3. (a) What are the factors considered by the HFC while granting housing finance assistance?
Discuss.
Or
(b) Discuss the functions of VCFS operated by Commercial banks in India. 10 MARKS
4. (a) What is public issue management? Explain the activities connected with managing a public
Issue.
-Or
(b) Explain the factors that have contributed to the growth of the credit rating system in India.
(10 marks)
5. (a) Explain the mechanism of Stock Trading.
Or
(b) Elaborate on the role and the relevance of SEBI in the development and regulation of the
securities market in India.
(10 marks) (5 x 10 = 50 marks)1
B
6. XYZ Ltd. is in the business of manufacturing steel utensils. The firm is planning to diversify and add a new product line. The firm either can buy the required machinery or get it on lease. The machine can be purchased for Rs. 15,00,000. It is expected to have a useful life of 5 years with salvage value of Rs. 1,00,000 after the expiry of five years. The purchase can be financed by 20 percent loan repayable in 5 equal annual instalments (inclusive of interest) becoming due at the end of each year. Alternatively the machine can be taken on year-end lease rentals ofRs. 4,50,o00 for 5 years. Advise the company \vhich option it should choose.
(1 x 10 = 10 marksJ
MOC 633
(Pages: 2)
Reg. No.................................
N arne ....
M.B.A. DEGREE EXAMINATION, APRllJMAY 2010
Third Semester Branch-Marketing
MANAGEMENT OF MARKETING COMMUNICATION
(2008 Admissions)
e : Three Hours
Maximum: 60 marks
Answer any six of the following.
All questions carry 10 marks each.
1. Identify the various organisations that participate in the integrated marketing communications
and briefly discuss their roles and responsibilities.
Or
2. Describe promotional mix and explain its merits and demerits.
(10 marks)
3. Explain the different steps followed in developing a media strategy.
Or
4. Discuss the merits and demerits associated with various media options.10 marks
5. What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives. What
are some of the problems associated with the use of DAGMAR ?
Or
6. Discuss the Top-down budgeting approach for setting up advertisement program budgets.
(10 marks)
7. Explain the various types of advertising with appropriate examples.
Or
8. What is an advertising campaign and how they are planned? Develop a campaign for selling of
cellphones. 10 marks
9. What is meant by trade-orientell sales promotion? Discuss the various types of trade promotions and reasons why marketers use them. .
10. Discuss how sales promotion can be used as an acceleration tool that can speed up the selling and
increase a company's sales volume.10marks
11. Describe the advantages and disadvantages of the use of public relations in an Integrated marketing
communication program. Provide an example of an appropriate use of public relations in this mix.
Or
12. How companies have been successful in adopting Direct marketing techniques? Describe the
conditions that contribute to the successful implementation of direct marketing programs.
(10 marks) '1
[6 x 10 = 60 marks]
MOC 636
(Pages: 2)
Reg. No .........
N arne.. .......................................
M.B.A. DEGREE EXAMINATION, APRIUMAY 2010
Third Semester Branches: II and III
MANAGEMENT TRAINING AND DEVELOPMENT (Elective) (Prior to 2008 admissions)
Time: Three Hours
Maximum Marks:
{
2004 Admission onwards - 60
2003 Admissions - 75
Section A
Answer any six questions.
Write short notes on :
1. Training vs. Development.
2. On the job training.
3. Training aids.
4. Assessment centre.
5. Kirkpatrick approach.
6. Organisational analysis. 7. Behaviour modelling.
8. Diversity Training.
9. Transfer of learning.
10. Reinforcement.
(6 x 2% = 15 marks)
(6 x 3 = 18 marks)
Section B
Answer all questions.
11. "Training and development programmes impact social and economic strength to an organisation" comment
.
Or
12. Explain the various methods in determining training needs.
13. What are the purpose of Training evaluation? Examine the process of successful training programme at various levels
.
Or
14. Discuss the important steps in designing training programme.
15. Discuss the important applicable principles of learning in Training and development.
Or
16. Discuss the various changes in training tools with the advent of Technology.
(3 x 10 = 30 marks)
(3 x 11 = 33 marks)
Section C (Compulsory)
17. You have been contracted to deliver a training programme for employer on customer relation. You ask the CEO for the result of the need assessment indicating that training is needed. You are informed that need assessment was proformed. Meantime the CEO have a negative opinion from his part experience that the training is a waste of time and money. How would you respond to this? If you decided to design a training programme, how would you proceed?
(1 x 15 = 15 marks) (1 x 24 = 24 marks)
MOC 640
MOC 640
(Pages: 2)
Reg. No .....
Name. .........
M.B.A. DEGREE EXAMINATION, APRIUMAY 2010
Third Semester
Branch: II and III
MANAGING INTERPERSONAL AND GROUP PROCESSES (Elective) (Prior to 2008 admissions)
Time: Three Hours
Maximum Marks:
{
2004 Admission onwards - 60
2003 Admissions -75
Section A
Answer any six questions.
Explain briefly:
1. Positive feedback.
2. Avoid-Avoidance conflict.
3. Negotiation.
4. Group shift. ~
5. Forming.
6. Authority.
7. Brain storming.
8. Organisational effectiveness. 9. Altruism.
10. Learning curve.
(6 x 2~ = 15 marks)
(6 x 3 = 18 marks)
Section B
Answer all questions.
11. "Perception is a key factor in Interpersonal effectiveness". Discuss.
I Or
12. Explain major symptoms of Group think? How can you resolve it ?
I 13. Discuss the reliance of transactional Analysis in Interpersonal interactions.
I I
Or
14. Explain various conflict resolving strategies in organisation.
15. How can a manager increase intergroup co-operation.
Or
16. Explain the various modes of assessing organisational effectiveness.
(3 x 10 = 30 marks) (3x 11 = 33 marks)
Section C. (Compulsory)
17. Michael was the maintenance supervisor of a large taxicab company. He was very concerned because the cab drivers were not reporting potential mechanical problems. Several months previously he had complemented a preventive maintenance programme. This programme depended upon drivers filing out a detailed report when they suspect any problem. But this was not happened on a number of occasions a cab left the garage with major problems that the previous driver aware of but had not reported. Calling out the field repair teams to fix the breakdown was only costing the company much trouble and time, but it was in some cases very unsafe X create a high degree of customer ill will. The drivers themselves suffered from a loss of fares and in some cases their live were endangered by there mechanical features. Mer many warnings and written threat Michel tried a new approach. He would respond directly to each problem sent in by a driver with a return message indicating what the maintenance crew had found wrong the cab. What had been done to take care of the problem. In addition he thanked the driver for reporting problem and encouraged him or her to rep<;>rt any further problem with cabs. In less than a month the number of field repair cells had decreased by 50 %.
Questions:
1 In communication terms, how would you explain the success of Michel's follow up.
2 Explain and give examples of three communication systems in this content.
(1 x 15 = 15 marks) (1 x 24 = 24 marks)
7287
Reg. No.................................
Name ..................
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
MANAGING OF INTERPERSONAL AND GROUP PROCESS
(New Scheme - 2008 Admissions)
: Three Hours
Maximum: 60 Marks.
Section A
1. (a) Discuss the impact of personal factors in determining Individual Behaviour.
Or
(b) Write short notes on:
(i) Distraction;
(ll) Attitude;
(ill) Occupational stress.
2. (a) Discuss different types of Intelligences.
Or
(b) Discuss the importance of memory in Human Behaviour.
3.
(a) Describe the Johari window helping process.
Or
(b) Discuss various Interpersonal Styles.
4.
(a) Why groups are formed? How groups are formed?
Or
(b) Discuss different techniques of Team Development.
5. (a) Discuss the measures to avoid organisational Politics.
Or
(b) How do organisations go about maintaining their cultures? What steps are involved in it?
(5 x 10 = 50 marks)
SectionB
6. The Branch Manager of the State Bank of India, Park Road, Silchar has received numerous complaints that especially officers leave their chairs, apparently for some works, but do not return to their chairs for as long as 30 minutes. This causes great inconvenience to the customers. In fact the business has experienced a decline during the last 3 months. The branch manager wants to change the present situation.
(a) If you were the manager of this branch o(bank, what plant of action will you develop to
alter this situation?
(1 x 10 = 10 marks)
G 7279
(Pages: 2)
Reg. No.................................
N arne .............
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester MARKETING RESEARCH
(New Scheme - 2008 Admissions)
Time: Three Hours
Maximum: 60 Marks
Part A Answer any five of the following. Each question carries 10 marks.
1. (a) Highlight the importance of marketing research in today's marketing management
operations.
Or
(b) Discuss different types of Research.
2. (a) What are the different types of Research Design? Discuss.
Or
(b) Discuss different methods of primary data collection?
3. (a) Discuss different types of Projective techniques.
Or
(b) Distinguish between Schedules and Questionnaires.
4. (a) "Sampling error is an inherent part of the sampling process, it cannot be Eliminated" ¬
Discuss.
Or
(b) Explain the steps involved in preparation of Report.
5. (a) Explain how will you measure brand equity.
Or
(b) 'Discuss various studies carried out by Organisation for Promotion activities.
(5 x 10 = 50 marks)
Section B Case Study (Compulsory)
6. Sukumar is a marketing manager in a company manufacturing consumer durables. The company w
decides to go in extensively for teleshopping of their products commonly used by middle-cIass
families/women.
The directors decide to chalk out an internet marketing strategy for cities with a population over ten lakhs. The potential customers live predominantly in newly developed suburbs.
Question:
m
(a) The company given you an assignment to evolve a marketing structure, spell out tl
parameters in planning, and a detailed plan for marketing the products.
(10 mark
7279 MOC 634
(Pages: 2)
Reg. No ...................
Name ............
M.BA DEGREE EXAMINATION, APRIUMAY 2010
Third Semester Branches: I and III
1 of
MARKETING RESEARCH (Elective) (Prior to 2008 admissions)
Time : Three Hours
Maximum Marks:
{
2004 Admission onwards - 60
2003 Admissions - 75
;he
Section A
t.s)1
Answer any six questions.
Explain in brief:
1. Decision under uncertainty. 2. Exploratory design.
3. Nominal scale.
4. Cluster analysis.
5. Philanthropy.
6. Focus group.
7. a-testing.
8. Research error.
9. Scalogram.
10. D.S.S.
(6 x 2Y2 = 15 marks)
(6 x 3 = 18 marks)
Section B
Answer all questions.
11. Discuss the significance of problem formulation in Research process.
Or
12. Explain the role of Information Technology in Marketing Research. 13. What is discriminant analysis? What is used for?
I Or
14. Describe the procedure for selecting a simple random sample.
15. ''Marketing Research is undertaken to guide managers in the analysis of marketing problems".
Critically examine the statement.
Or
16. What are the major constraints in using marketing research in India?
(3 x 10 = 30 marks) (3 x 11 = 33 marks)
Section C (Compulsory)
17. The Indian Passenger car market has been growing very fast. Several new models have already come in the market and quite a few are expected to be introduced shortly. While this shows that there is a lot of potential for the passenger car market, the car manufacturer is seldom fully aware of the extent of satisfaction of car owners.
An existing car manufacturer company is therefore, interested to know the profile of the car owners, the types of cars owned by them and the level of their satisfaction with the cars they use presently.
Questions :
1 Discuss the concept of "customer satisfaction."
2 Identify the parameters that should be relevant in ascertaining its level.
3 Having selected the parameters, how would you arrive at an overall level of customer
satisfaction. .
(1 x 15 = 15 marks) (1 x 24 = 24 marks)
MOC 635
(Pages 2)
Reg. No ............
Name ..............
M.B.A. DEGREE EXAMINATION, APRIUMAY 2010
Third Semester Branch: Marketing
MARKETING RESEARCH (Electvive) (2008 Admissions)
Time: Three Hours
Section A
Answer any five of the following.
All questions carry 10 marks each.
1. (a) What is the difference between Marketing Research and Marketing Information System?
lExplain (b) Discuss the role of information in MR decision making.
,",' ~
(10 marks)
2. (a) What is meant by problem definition? How can the MR problem be. develop.?'
Or
(b) Discuss the various techniques of data collection.
(10 marks)
3. (a) What steps are needed most in sequencing the questions in a questionnaire?
Or
(b) What are the different types of communication modes which can be used to collect marketing
primary data?(10 marks)
4. (a) "Sampling error is an inherent part of the sampling process, it cannot be eliminated"-Discuss.
Or
(b) Discuss the steps in Report preparation.
(10 marks)
5. (a) Write short notes on :
(i) Commercialisation.
(iii) Sales potential.
(ii) Copy testing.
(iv) Distribution research.
Or
(b) ''Increased sophistication in MR is a mere wastage of time and money"-Discuss.
(10 marks)
Section B (Case Study) (Compulsory)
6. MIs Super Bazar Ltd is considering sponsoring a new general-purpose credit card. Before make a decision it seeks to find out more about the methods currently used to payfor goods and servi( costing more than Rs.300. It wants the following information: ¬
(a) What method of payment is preferred by consumers-Ash, Cheque, Credit card?
(b) In which of the above methods of payment is used the most times in a 45 day period.!
(c) Do people use different methods of payment for personal expenses versus of£~'
expenses?
Should a descriptive study or experimentation be used? Design an appropriate study! the purpose.
(10 mad [6 x 10 = 60 marl
P 7297
(Pages: 2)
Reg. No.................................
N arne.....................................
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
MARKETING RESEARCH.
(Old Scheme - Prior to 2008 Admissions)
. .e: Three Hours
Maximum: 60 Marks
Section A Answer any six questions. Each question carries 2 marks.
Write short notes on the following:
1. Exploratory research design.
2. Non~ probability sampling method. 3. Concept testing.
4. Ad recall.
5. External data.
6. Word Association tests.
7. Sampling error and Non-sampling error.
8. Ghost shopping.
9. Marketing intelligence.
10. Product innovation.
(6 x 2 = 12 marks)
Section ~ Answer all questions. Each question carries 10 marks.
11. Distinguish between Management Information System and Marketing Information System. Explain the components of a Marketing Information System for an organisation of your choice.
Or
Discuss the quantitative and qualitative methods of marketing research for sales forecasting.
12. Explain the methods for primary data collection.
Or
Explain experimental and designs and the significance of test marketing in marketing research.
13. Discuss the application of consumer research and motivation research.
Or
Discuss the various methods to test advertisement effectiveness.
(3 x 10 = 30 marks
14.
Section C (Compulsory)
(a) Select a frequently purchased product by the students and prepare a research design to study the attitude towards various brands in the product category.
(b) Give a reseach report format. What are the key considerations in preparing oral and
written reports.
(18 marks
} 7260
Reg. No.................................
N arne.....................................
M.B.A. DEGREE EXAMINATION, APRIL 2010
. Third Semester
PRODUCT AND BRAND MANAGEMENT
(New Scheme - 2008 Admissions)
line : Three Hours
Maximum: 60 Marks
Section A
All question carry 10 marks each.
1. (a) Discuss different types of product differentiation strategies.
Or
(b) Discuss the role and responsibilities of product manager.
2. (a) Explain the diffusion and adoption process.
Or
(b) Discuss different types of new product Research.
3. (a) Explain how you will manage product line and product mix.
Or
(b) Discuss the criticisms of portfolio models.
4. (a) Explain the components and management of Brand equity.
Or
(b) In what ways a competitor can lower the brand image? Explain.
5. (a) "Brand identifies the seller or marker" - Discuss.
Or
(b) Discuss the recent trends in product and Brand Management.
(5 x 10 = 50 marks)
Section B
(Compulsory)
6. Enlist the product line of detergents of top three detergent manufacturers in India and analyse the length and breadth of consumer segments they cater to.
(10 marks
7258
Reg. No.................................
Name... ............
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
REWARD MANAGEMENT
(New Scheme - 2008 Admissions)
.: Three Hours
Maximum: 60 Marks.
1.
Section A
All question carry 10 marks each.
(a) Discuss various wage determinant methods.
Or (b) Describe the functions and working of wage boards.
2.(a) Discuss different techniques of Job evaluation.
Or
(b) "Job evaluation is the ranking of job not the job holder" - Discuss.
3.
(a) Discuss different types of skill based incentive schemes.
Or
(b) Distinguish between Profit sharing and Gain sharing.
4.(a) "Given the increase in the cost of fringe benefits, these are no longer as fringe" - Discuss.
Or
(b) Describe the pay structure for start up organisations.
5.
(a) Describe different methods of International Remuneration.
Or
(b) "Labour legislation plays a vital role in wages and salaries Administration" - Discuss.
(5 x 10 = 50 marks)
Section B (Compulsory)
6. "A point is a point", said Mani, the foreman. But I simply cannot hire or hold our skilled man with these rates. He referred to rates based on a straight wage line fitted to the point values and wages rate on a dozen key jobs. The new rates had been in effect only for a short time. They were established following job evaluation on a unilateral basis by the employer. The wage line raised many job rates in the shop but it reduced those at the top. The job evaluation programme was undertaken to provide a basis for a sound wage structure throughout the shop. An inter¬departmental committee conducted it. Comparisons of earlier rates with wage survey, survey data had indicated that the old structure was not in line with those of the industry. The new wage line was keyed to rates shown in the survey.
Analyse this situation and give your suggestions.
(10 marks
G 7274
Reg. No.................................
Name ........
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
SERVICES MARKETING (New Scheme - 2008, Admissions).
Time : Three Hours
Maximum: 60 Marks
1. (a)
Section A Answer any five of the following.
Each question carries 10 marks.
"The services sector has been growing in direct proportion to the environmental changes
occurring in India" - Discuss.
Or (b) Describe the broad classification of services.
2. (a) Explain the process of service positioning.
Or
(b) Explain how will you identify and select target markets.
3. (a) How can service quality be improved? Elucidate.
Or
(b) What is SERVQUAL? What is its application?
4. (a) Describe service marketing planning process.
Or
(b) What are the tools of sales promotion? Explain with examples for any two services.
5. (a) Discuss the applications of services marketing.
Or
(b) Discuss the recent trends in services marketing.
(5 x 10 = 50 marks)
Section B (Compulsory Question)
6. Briefly outline the sales process for financial services. What are the alternative methods of sales utilised by financial services. Which of these would you suggest for anyone of the following and why?
(a) Sharebroking services; (b) Insurance services.
(10 marks)
MOC 639
(pages: 2)
Reg. No .....
Name .........
M.B.A. DEGREE EXAMINATION, APRIUMAY 2010
Third Semester
Branch: Marketing
SERVICES MARKETING (Elective) (2008 Admissions)
Time: Three Hours
Maximum: 60 Marks
Section A
Answer any five of the following. Each question carries 10 marks.
1. (a) How are services classified? Elaborate.
Or
(b) ''The services sector has been growing in direct proportion to the environmental changes
occurring in India" -Discuss.
2. (a) How does market segmentation for products differ from that of services?
Or
(b) Discuss different levels of positioning and its process.
3. (a) What are the sources of desired and adequate services expectations? Discuss.
Or
(b) Apply the T-S framework for fostering relationships.
4. (a) What technological changes are likely to influence the future channel choice decisions in
services industries?
Or
(b) List the possible innovative sales promotion tools that could be utilised for the following
servIces: ¬
(i) Garden care.
(ii) Theatre bookings.
(iii) Laundry.
5. (a) Select a hospital and suggest how it might manage differentiation, productivity and quality
aspects in these types of services.
Or
(b) Discuss the recent trends in Service Marketing in India.
Turn over
2
MOC 639G
Section B (Compulsory)
6. Briefly outline the sales process for financial services. What are the alternative methods of sales utilised by financial services? Which of these would you suggest for anyone of the following and why?
(a) Share broking services. (b) Insurance services.
(10 marks) [6 x 10 = 60 marks)T
G 7315
(Pages 2)
Reg. No.....................................
Name .............................
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
SYSTEM ANALYSIS AND DESIGN
(Old Scheme-Prior to 2008 admissions)
rime: Three Hours
Maximum: 60 Marks
Section A
Answer any six questions. Each question carries 2 marks.
1. What is System Analysis and Design? 2. Explain the term SDLC.
3. When you will draw dataflow diagrams? 4. What is database?
5. What is Software Testing?
6. Explain how will you check your new information system?
7. What is decision tree?
8. What is Alpha and Beta Release?
9. Explain various reasons for system failure after implementation. 10. Define Management Information System.
(6 x 2 = 12 marks)
Section B
Answer three questions. Each question carries 10 marks.
11. (a) Summarize the advantages and limitations of interviews and questionnaires.
,
Or
(b) What traditional information gathering tools are available for the analyst? Explain each
tool briefly.
12. (a) "A Data Dictionary is a structured repository of data about data"-Discuss.
Or
(b) List and illustrate the primary uses of and elements of a decision table.
13. (a) What are the factors you will consider as part of a Cost/Benefit analysis of a new
system proposed?
Or
(b) How will you ensure proper security in an information system?
(3 x 10 = 30 marks)'
Section C (Compulsory)
Question carries 18 marks.
14. (a) Suppose you were asked to prepare a plan for training the user staff on a newly acquired information system.
I
(i) What factors do you consider in preparing the plan? (ii) How would you design the plan?
(iii) What objectives are considered as a basis for a plan? (b) Explain in detail the phases involved in system Implementation.
II
(18 marks) .
G 7259
(Pages: 2)
Reg. No .........
Name.........................................
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
TAX MANAGEMENT
(New Scheme) [2008 admissions]
Time: Three Hours
Maximum: 60 Marks
Section A
All questions carry 12 marks.
1. (a) Income Tax is charged on the income of the "previous year". Do you fully agree with this
statement? If not, ~hat are the exceptions?
.'¬
Or
(b) What do you understand by the term "capital gains" used in Income Tax Act? What are the
rules regarding exemption of capital gains?
2. (a) State the provisions of Income Tax Act. 1961. regarding car:ry~forward and set off of losses of
a company.
Or
(b) Mr. Sunil is the owner of two houses which he uses for his residential purposes. He submits
the following information in respect of these houses for the previous year 2008-09.
Municipal value
Fair rent
Municipal taxes paid
Fire insurance premium
Interest on loan taken for the construction of the house
House I House II
Rs. Rs.
4,000 10,000
5,000 12,000
500 1,500
100 200
3.000 15,000
His other incomes are Rs. 2,50,000. Advise Mr. Sunil which house he should opt for
self-occupation concession.
3. (a) What are the factors to be considered while making a lease or buy decisions? When a leasing
be preferred over purchase?
Or
(b) Compute the tax payable by a company for the Assessment year 2009-10 if :
(i) its total income is Rs. 4,00,000 and book profit is Rs. 15,00,000.
(ii) its total income is Rs. 5,20,000 and book profit is Rs. 15,00,000.
4. (a) What is Tax Planning? Explain its characteristics and importance. Distinguish between
"Tax Planning" and "Tax Management".
Or
(b) What are the provisions of Indian Income Tax Act relating to unilate.ral relief to reduce the
incidence of taxation?
(4 x 12 = 48 mark
Section B
5. KF. Ltd. is a domestic company in which public are substantially interested.
The following are the particulars of income in respect of the previous year 2008-09 : ¬
.'......
Rs.
(i) Interest on Government securities. 20,000
(ii) Income from business 5,00,000
(iii) Short-term capital gains 15,000
(iv) Long term capital gains 33,000
(v) Dividend from an Indian Co. (gross) 10,000
(vi) Dividend from a Foreign Co. 10,000
(vii) Book profits U/S 115-JB 16,00,000
Compute Company's total income and its net tax liability.
(12 ma
MOC 628
(Pages: 2)
Reg. No ........
Name ...............
M.B.A. DEGREE EXAMINATION, APRIIJMAY 2010
Third Semester Branch: I and III
TAX MANAGEMENT (Elective) (Prior to 2008 Admissions)
Time : Three Hours
Maximum Marks:
2004 Admissions onwards - 60
2003 Admissions - 75
Section A
Answer any six questions.
Write short notes on :
1. EOUS.
2. Depreciation.
3. Wealth Tax.
4. Incentives.
5. Unrealized rent.
6. Ordinary assessee.
7. Business expenditure.
8. Carry forward losses.
9. Total income deduction.
10. Cen Vat.
(6 x 2% = 15 marks)
(6 x 3 = 18 marks)
Section B
Answer all questions.
11. (a) Discuss the nature of offence and punishments.
Or
(b) Explain the various kinds of securities and their tax treatment.
12. (a) Explain the various expenses, which are expressively allowed while calculating income from
business or profession.
Or
(b) Discuss the treatment of capital receipts and revenue receipts.
13. (a) Briefly discuss set-off and carry forward of losses.
Or
(b) Discuss the various special provisions in free trade zone and EOUS.
(3 x 10 = 30 marks, (3 x 11 = 33 marks
Section C (Compulsory)
14. (a) Calculate the tax liability of Mr. Sujay for the assessment year from the particulars given below :¬
Rs.=
Income from salary 3,00,000
Income from other sources 74,000
Income from house property 1,50,000
Donation to National Defence Fund 8,000
(b) Calculate Net annual value from the following : ¬
Municipal rental value ... Rs. 3,000/month
Fair rental value . .. Rs. 3,250/month
Actual rent ... Rs. 4,000/month
Municipal tax @ 10 %.
(c) Mr. Victor owns a machinery whose WDV as on 1-4-2008 is Rs. 5,00,000, rate of depreciation being 15 %. He purchased a car for Rs. 3,00,000 on 1st August 2008 used it in his business The rate of depreciation on car is 15 %. Mr. Victor is not engaged in production of any articles. Calculate depreciation for the current assessment year.
(1 x 15 = 15 marks (1 x 24 = 24 marks
7272
Reg. No.................................
Name .......................
M.B.A. DEGREE EXAMINATION, APRIL 2010
Third Semester
TRAINING AND DEVELOPMENT
(New Scheme - 2008 Admissions)
Time : Three Hours
Maximum: 60 Marks
Section A
All questions carry 10 marks each.
1. (a) Describe the steps in training Process.
Or
(b) "Training programmes are helpful to avoid personnel obsolescence" - Discuss.
2. (a) Discuss different types of Training.
Or
(b) Discuss the roles and responsibilities of Training Managers.
3. (a) DescriBe the criteria: for selecting training methods.
Or
(b) Discuss different methods ofMDP.
4. (a) Describe the learning principles and conditions.
Or
(b) "Any observable change in behaviour is a prima facie eyidence that learning has taken place" - Discuss.
5. (a) Explain how will you evaluate the effectiveness of training programme.
Or
(b) Discuss the positive and negative outcomes of Training.
(5 x 10 = 50 marks)
Section B (Compulsory)
6. As the Head of HR department you have been asked to develop a module for Training the insurance fIrm'employees. Prepare a training module. Calculate the cost. State the training need assessment.
(10 marks)
MOC 637
Reg. No ...............
Name .
M.B.A. DEGREE EXAMINATION, APRILIMAY 2010
Third Semester
Branch: Human Resource Management
TRAINING AND DEVELOPMENT (Elective) (2008 Admissions)
Time: Three Hours
Maximum: 60 Marks
Section A
Answer all questions. Each question carries 10 marks.
1. (a) Describe the framework of TNIA.
Or
(b) "The best minute spent is the one invested in people"-Discuss.
2. (a) Discuss the roles and responsibilities of Training Managers.
Or
(b) "Training programmes are helpful to avoid personal obsolescence-Discuss.
3. (a) Discuss various teaching aids for Training.
Or
(b) You are a HR Manager and your organisation has asked you to organise an MDP. What steps
will you take to organise it ?
4. (a) "Any observable change in behaviour is a prima facie evidence that learning has taken place"¬
Discuss.
Or
(b) Narrate various learning principles and conditions.
5. (a) What are the different techniques available for evaluating the effectiveness of Training?Explain.
Or
(b) Discuss different types of training and development practices in Indian organisations.
Section B (Compulsory)
6. A company comprises 120 supervisors working in various departments. As a HRD specialist how do you design training programme and highlight the thrust area in the training modules. Select a company as per choice.
(6 x 10 = 60 marks)
MOC 626
(Pages: 2)
Reg. No.....................................
Name ....
M.B.A DEGREE EXAMINATION, APRIUMAY 2010
Third Semester
WORKING CAPITAL MANAGEMENT (Elective) (Common for Branches I and II)
[Prior to
2008 admissions]
Maximum Marks :
2004 Admission onwards - 60
2003 Admissions - 75
'me: Three Hours
Section A Answer any six questions.
Explain in brief:
1. Baumol model.
2. Operating cycle.
3. Factoring.
4. Buffer stock.
5'- Matching pnnciple.
6. Trade credit.
7. Disbursement system.
8. Credit worthiness.
9. Money market.
10. Acid test ratio.
.
(6 x 2% = 15 marks)
(6 x 3 = 18 marks)
Section B
Answer all questions.
11. (a) Explain the various determinants of working capital.
Or
(b) Why does the typical firm need to make investment in'working capital?
I
12. (a) Define and describe the differences between the operating cycle and cash conversion cycle for
a manufacturing firm.
Or
(b) What is the objective of the financial manager in cash management ? What conditions must
be satisfied in meeting this objecti:ve?
13. (a) What key variables should be considered when evaluating possible alternatives of a firm!
credit policy?
Or
(b) Explain different short term source of working capital.
(3 x 10 = 30 mark (3 x 11 = 33 mark
Section C
Answer all questions.
14. (a) Amar Dye has an inventory turnover ratio of 12, accounts receivable turnover of 8, and accounts payable turnover ratio of 9. The firm spends Rs. 10,00,000 per year. Assume a 360-day. Calculate the firm's cash cycle.
(b) A.T. Chopra establishes the following relation for inventory and storage costs:
(i) Order must be placed in multiple of 100 units.
(ii) Requirements for the 50-week years are 40,000 units.
(iii) Carrying cost per unit is Re. 0.20.
(iv) Ordering cost per order per year is Rs. 10.
Determine the EOQ and Optimal number of order placed during the year.
(1 x 15 = 15 marks'
(1 x 24 = 24 marks
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